Top Instagram Profile & Content Optimization Techniques
If you are determined enough to promote your brand through Instagram, then you must get knowledge on how to make a strong Instagram profile and what you can do to optimize your visual content on Instagram.
Keep in mind that Instagram is all about making your visual content as attractive as possible.
So here are some tips and tricks that will help you to optimize your content on Instagram and make your profile stronger.
1. Optimize Instagram Bio; Add Right Profile Photo
On Instagram, you have 150 words to encourage followers about your brand. You should make the right use of all of them by telling your unique features, some information related to your brand and giving them the sound reason to follow you.
Entice people by saying that when they will follow you, they will get to know about the features, the latest discounts and coupons first. As a result, they will be able to enjoy various benefits without spending some extra cash. Moreover, let them know that they will be the first ones to get a sneak peek about the products and win the stuff.
The most important part?
Just add the URL to your company’s site in the bio section. It is the only place on Instagram where a URL is directly clickable.
Note: if you want to promote any additional Instagram profile, use the @ or hashtag before it so it will become clickable. But keep in mind that the addition of certain hashtags neither optimize your bio nor make it available when someone searches for the hashtag that you have added.
So the best solution is to stick to your hashtag instead of promoting others.
Now comes the turn of the photo.
If you are the business owner or a figurehead of your company, you should add a professional profile photo of yourself on Instagram. If you do not want to add the photo, another solution is to add the logo of your brand.
In case your logo is square-shaped, you can use the square-logo-into-circle-fit template and adjust it accordingly.
Summing up the above point,
Make sure to keep your bio concise, precise, comprehensive, and simple. Try to add light and fun words as well as include the SEO keywords naturally.
If you have a Business profile, you can take an edge over the personal profiles by adding the additional; contact information such as Email, Call, and Directions.
Well, do you have a personal account but want to proceed with the Business one?
Here is the solution. You can easily switch your personal profile to the Business profile and access the real-time analytics as well.
2. Utilize The Instagram Action Buttons
In addition to Call, Direction, Email, and Text Buttons, you can also use custom Instagram action buttons depending on your business type and nature. Some of the examples of customized buttons include:
- Buy Tickets
- Start Order
And much more!
The best part is that the action button will bring the potential client directly into the app or your website. For example, if you have a food app, clicking on the Food ordering Button, the customer will directly land on the online menu option.
To provide you with more practical knowledge, here is how you can integrate an action button to your Instagram account.
- Select the Option Of “Edit Profile”, and choose the Contact Options. The screen will appear with the Action Button Option.
- Here you can integrate the third-party app or website, for example, Chownow, OpenTable, and Yelp.
- Enter the URL of the website where you want to bring the potential audience via the Action Button. Tap Submit and you are done!
Want to know the pro tip to enjoy more clicks on the Action button?
Well, you should use the call-to-action on posts, captions, and stories to let customers know that they can book or reserve directly by clicking the button.
Adding the short CTA into the Instagram profile will further optimize the results. Moreover, you can also attract people by offering coupon codes for a limited time.
3. Use the Instagram Name Tag
You may or may not have heard about this Instagram optimization method. It is like a small QR code that anyone can scan to directly reach your website. It has various benefits such as Name Tag that you can use to promote your Instagram account in a lot of different ways such as on store windows, email signatures, product packaging, etc.
Do you want to know how you can create your own Custom Name Tag?
Tap the Name Taq Icon on the top of your screen, save your custom name there that you can download to your Camera Roll as well.
By default, the design of the Name Tag will consist of Rainbow-colored gradient background. But you can easily change it whenever you want.
The interesting part is that you can add your favorite emojis and stickers as well.
4. Log In to Instagram Web Profiles
In 2012, Instagram gave a surprise to the people by introducing the official web profiles for users. When you log in to your account, you can enjoy the web profile that appears as
Whenever your Instagram profile image is shared on any other social media platform such as Facebook, Twitter, and any other sites, anyone who clicks on the image will directly reach your Instagram profile.
Well, you may have heard about the web-based profiles as well. It means that people can directly like or comment on the web profile without using the app.
It is another tactic that famous companies and marketers are using to enhance the interaction of the people.
Apply These Little-Known Instagram Techniques
Like search engines, Instagram has search functions. By using the above-mentioned tips and tricks, you can enhance the visibility of your profile and ultimately your brand.
Here it is worth mentioning that the most important step is the addition of the right hashtags that enhances the search volume to an unbelievable extent.
Follow all the steps and drive more traffic to your site using Instagram Marketing Strategies.